Nobody hates blogs more than journalists. Blogs drive the less digitally-savvy journos and media industry guys crazy (and not just because we are helping to put them out of work). They gripe about bloggers having no accountability, no transparency. There is no tough editor peering over the blogger's shoulder and demanding they back up the claim they make in the second paragraph, no sub dutifully fact-checking their copy, no time-honoured professional code of conduct preventing them from writing good things about their mates or slating the work of people they don't like.
And what exactly are the blogger's credentials? This is what really rankles: Bloggers haven't been carefully selected for their role as critic or commentator by a respected news organisation, required to demonstrate writing prowess and reporting nous. They haven't stubbornly worked their way up the ladder in profession that, while incredibly competitive and often grueling, pays poorly. In short, they've jumped the queue. They're not professionals, they're bloody amateurs. And people are listening to them!
I've been both a newspaper journalist and a blogger, and have been thinking a lot lately about the overlapping ground between these roles, and the antagonism and competition that exists between the two camps in what is shaping up to be the golden age of citizen journalism. Down south, the arrival of theblogpaper has attracted attention. Closer to home, I'm meeting up with some folks tonight to discuss an aggregator project for Manchester bloggers that I suspect will share some of the aims of theblogpaper.
It's early days and I'm not sure what will come of it, but it's encouraging that people are interested. I've been beating the "we need an aggregator" drum since the original Manchester Aggregator, a one-man volunteer operation, died a few years back (and in case you've never met an aggregator before, it's a website that pulls in the posts of multiple bloggers via feeds and publishes them in one place).
But first: theblogpaper.
The all-lowercase name evokes the recently departed thelondonpaper and gives notice of the venture's designs on the freesheet market, but on this front theblogpaper is guilty of putting out mixed messages. They say "we aim to combine two different yet equally important types of media: internet and print." Yet they "promote contents to print" by voting; the top rated stories get published in a London paper edition. What's with the inferiority complex? These days, putting online content into print is more of a demotion than a promotion (and I say this as someone who will let you take away my morning newspaper when you tear it out of my cold, dead hands).
If you're interested there's some more background info on theblogpaper here. I'm not sure if it will succeed or not. The main problem is content: I think there is some truth to the assessment this t5m blogger makes of it (though as a competitor his views should possibly be taken with a few grains of salt). And there are some things I don't understand about their model. Why do they require contributors to submit articles rather than automatically pulling registered bloggers' posts from their sites aggregator-style?
Having to submit articles places more of a burden on participating bloggers, and the site already asks a lot of their community as they need people to vote on what articles to "promote". I understand the model's allure as it is both democratic and time saving. The readers are the selectors, so you don't need editors. But it's a big gamble - I think any new venture that leans too heavily on user participation via voting and liking is on shaky ground unless they have a gargantuan publicity budget.
I see they are selling advertising. Not sure if this will work. It didn't for theblogpaper's predecessor The Printed Blog. In the US big-name blogs command hefty rates. Over here, the only blogs I've seen ads on are the newspaper blogs and the blogs of Gawker's UK copycat Shiny Media, and they certainly haven't found a model that's immune to the problems of the print sector. I like the model where blogs with an established following band together and sell ad space a la The Deck, but I'm not sure local advertisers would go for it, or whether the amount of traffic UK local blogs get (at best, a couple hundred hits a day, I'm guessing) would make this a viable idea, even with the ad display replicated over several blogs.
I wish theblogpaper well and will be delighted if it succeeds; it's still in beta phase and hopefully whatever doesn't work will be dealt with soon. But whether it's this project or not, I think it's only a matter of time before something blog-sourced makes a go of it in the UK. Newspapers are in free fall. There is a content vacuum, and bloggers stand ready to fill it. In some cases, you could say they are already filling it.
Take Manchester as an example. The content of our daily newspaper, such as it is (sigh) has dwindled in terms of both quality and quantity; they've shrunk pages and offloaded experienced (and incidentally, better-paid) journalists in favor of unpaid and exploited rookie journos. No print mag has gotten very far off the ground since Citylife folded; Time Out looked at coming in and decided it wouldn't be profitable enough, I'm guessing. So on the print side, we've got a handful of well-intentioned zines, one or two property circulars masquerading as "lifestyle magazines", and the fresh-faced new culture and listings magazine that seems to arrive with a bang every six months or so and disappear with a whimper a few months later. I wish one would stick but they keep not sticking.
Online, things are buzzier. Manchester's cultural institutions have gone into the content business themselves, setting up their own web magazine (and making a damn fine job of it, says this admittedly very biased contributor) and turning to bloggers to review their exhibitions and plays. In this city, at least, bloggers really are the new press. Manchester Confidential's recent decision to start charging for content in the new year prompted an interesting debate (also here) with some asking "why would people pay for content they can get for free elsewhere?"
It's good that bloggers are getting more attention here. And I think a group endeavour that would unite the best of our content in one place would be good for everyone: readers, writers, cultural and civic institutions. But Manchester bloggers will have to step up our game if we want to be taken seriously (though some couldn't give a rat's ass about being taken seriously, and more power to them). We aren't professionals, but I think maybe we ought to hold ourselves to more professional standards. What does this mean? Well, for starters...
- If you get press tickets, actually write about the thing
- Be transparent: if you get free meals, free drinks or free gear say so in your post
- Be independent and dispassionate, don't allow freebies to influence what you write
- Get permission to use copyrighted photos instead of thieving them fecklessly
- Attribute. Use links to other blogs/sites generously; credit where credit's due.
- Be respectful of readers who disagree; publish and respond to critical comments
- Be as accurate as you can. Sloppy mistakes erode your credibility
- Correct mistakes quickly and prominently
- And fer chrissakes, spell check your posts.
Blog picture via Tubuans and Dukduks.
